Chicago, IL, March 2, 2011 – Gone are the days where Chicago’s business leaders turn to the same old traditional advertising firms for marketing, advertising and media needs. Rather than call on the usual suspects, they’re looking to firms like Cimaglia Productions. Started as a one-man operation in a college apartment, CP is now one of Chicago’s premiere boutique production companies.
“I started Cimaglia Productions because I saw the way television networks and corporations were constantly playing catch up with the latest technologies,” says CEO Matthew Cimaglia. “Not only were they wasting money, there was all this unused potential.”
Which is why Cimaglia Productions makes a point of emphasizing innovation. With clients including a Fortune 100 insurer to an online brokerage to national news networks, CP creates original video content, social media marketing campaigns, and interactive press kits. The firm excels at generating online buzz. On any given day, the Cimaglia team may be creating a company’s branded YouTube channel, writing a treatment for a webinar, and tweeting about a commercial they just created.
“Its about being nimble, not just with every project, but with our technology and our people. We’re constantly trying to push the boundaries of ourselves and what new media allows,” says Cimaglia.
Based in the Hancock Center, CP boasts a green screen studio with the capacity to shoot high-end interviews and press releases and upload them for air within seconds. The company also offers remote editing capabilities, allowing the award-winning team to shoot and edit a completed video anywhere around the globe. And CP recently upgraded its editing infrastructure with the latest enterprise grade servers and technology.
More and more companies are catching on. Impressed by the firms malleability and innovation, CP clients recognize its value. It’s paid off for CP as well, which has seen its client list balloon. Last year, CP tripled its footprint and doubled its revenue.
Cimaglia Productions provides 21st Century solutions for the corporate mainstays of yesterday, today and tomorrow.
Located in the John Hancock Center, Cimaglia Productions is a full service production company that creates video content, social marketing materials and smart interactive press kits for national television, commercial and corporate clients.